We heard clearly from consumers that our old medicine bottle caps could be hard to open, especially for arthritis sufferers. In fact, it was the most common piece of feedback at our Customer Care Center. That’s why we’ve redesigned our pill bottle caps to a new push-and-turn design. And not only that, but we’ve made changes to the carton, while maintaining compliant with our tamper resistant features. Here are the changes we’ve made.
1: Push-to-Open Design and Larger Bottle Cap
We conducted extensive consumer testing to find how we should design our new easy open pill bottles. Gone are the arrows on our old packaging that had to be aligned on the cap and the bottleneck before you popped the top off. We tested and approved a new design based on consumer feedback that has an easier-to-open push and turn cap.
Not only is the bottle cap easier to open, the push and turn cap is larger, making it easier to grip. We believe this can be helpful for all TYLENOL® users but especially for arthritis sufferers.
2: Protective Opening on Packaging
Beyond just the bottle, we updated the packaging with a consumer-protective zig-zag seal opening strip on the ends of the box to protect it until you open it, which means you can tell right away if your box has been tampered with or damaged. As a result, we removed the red plastic neckband feature from our old packaging. By removing this neckband, TYLENOL® is minimizing over 40 tons of one-time plastic it is using in its packaging.